As a Merlin client, the Capital Development team will be an additional resource to act as a trusted advisor to your firm.
The Merlin Securities Capital Development team creates capital raising and fund marketing solutions for Merlin clients. Merlin’s Capital Development solutions are tailored, start to finish, to the specific needs of each client. The process begins with a consultative overview of a firm’s marketing and capital development strategy and progresses through to the execution of appropriate investor introductions. Regardless of whether you have an internal marketing group, an outsourced third party marketing team or no dedicated marketing personal at all, the Capital Development team will work as a trusted advisor to enhance your marketing efforts.
The Capital Development process begins with an in-depth dive into a fund’s team, philosophy, investment mandate and strategy. The Capital Development team leverages their broad hedge fund and fund raising experiences to assist clients in creating customized marketing plans, to develop concise pitch books and to define what differentiates them from their peers. Clients conclude the consulting phase with a unique marketing message tailored to their fund’s strengths.
The execution phase of any marketing plan involves teamwork, organization and consistency. The Capital Development team assists client’s marketing efforts by leveraging our global investor relationships with family offices, fund of funds, consultants, endowments, foundations and pensions. Through consistent dialogue with investors, we can effectively track current investor demand and industry wide thematic shifts. This process enables the Capital Development team to determine a fund’s potential marketability and efficiently make appropriate introductions that are driven by current investor investment criteria.